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Here's why we think our organization is unique:
We just have to be successful. We’re not happy unless we make you more money.
We can be an extension of your team, or work behind the scenes. It's up to you.
Most agencies have a few senior people who bring in the business and loads of junior people who do all the work. We're different. Most of our staff is made up of senior people with years of applicable experience. Everyone has depth in a particular area while having enough breadth to see the forest, not just the trees.
Whether we're running an entire marketing program or a single aspect, we take the complete picture into consideration when providing you with guidance and recommendations.
We’re not fans of meaningless spreadsheets and test result data. Everything we deliver is clear, actionable, and optimized for relevance and understanding.
While we aim to achieve tactical perfection in all our engagements, we believe what sets us apart from other agencies is our ability to operate at a strategic level as well. The tasks below are reflective of the type of services we provide our clients in the course of our work but for which we do not normally charge extra. We think you can’t get the most out of your online marketing efforts without providing these services.
It's hard to predict the outcome of a conversion optimization initiative ahead of time. But we do our best to develop the most-informed and realistic estimates possible, so we can all have confidence that we’re spending in the right areas and are likely to see not only a quick time to payback on the engagement, but a high ongoing ROI improvement.
We collaboratively work with clients to set and adjust budgets to help get the most bang for their buck on whatever type of engagement we're doing. We also appreciate the need to make adjustments at times – due to shifts in strategy, new product launches, or any of the other reasons that company budgets change.
We recognize the need – and the value – of occasionally putting together formal presentations outlining strategies, summarizing results and/or framing key decisions for senior executives. We regularly collaborate with our clients to develop presentations.
As testing strategies can get complex and the testing platforms are always adding new capabilities and making changes to how things work, we end up providing a lot of training and education to many clients. This ends up being time-consuming, but we believe it’s in our clients’ best interests to be informed, so consider it time well spent.
Our team includes many highly respected leaders in the online marketing world. One of the benefits of working with CLM is having access to such a deep talent pool when strategic advice is needed. Our clients regularly tap our expertise to help develop effective online marketing strategies. For our part, we enjoy having the opportunity to influence strategy, so this is a win-win.
Ready to speak with us about your project? contact us
Praise from our clients
"Closed Loop Marketing brings a high level of rigor and process to their services. Their deliverables are always clear, professional, and actionable."
Gayle Leonardelli
Consumer e-Marketing Mgr.
Hewlett-Packard