Doing search marketing the right way requires strategy, planning, and ongoing attention to a thousand little details. We build and manage campaigns to business goals and ROI, combining up-to-the-minute knowledge with techniques and strategies we’ve proven with 10+ years of experience.
What We're Working on Now
- We're about to begin review and analysis of an e-commerce client’s web analytics, as a part of a broader User Experience Optimization project. The intelligence will help us set up financial impact modeling, which in turn will inform how we prioritize our improvement recommendations.
- We're in the midst of configuring a series of reports and dashboards in a client's Google Analytics account. Once everything’s set up, we'll analyze the data, provide results and recommendations, and conduct a training session to make sure all the stakeholders know what information is available and where to find it.
Our Approach
Our analytics services support each of our primary service offerings, and typically focus on analysis and insight. For example, we draw extensively from analytics reports to model outcomes, provide insight into user behaviors, focus our optimization efforts, and of course validate success.
For clients who use Google Analytics, we offer a variety of services as Certified Google Analytics Partners, including implementation, training and support.
Google Analytics:
Most of our clients take advantage of our Google Analytics Upgrade service to ensure they’re getting the most from Google Analytics and to gain confidence in their use of the tool. Specifically, we:
- Review your reporting needs and technical infrastructure
- Analyze your current Google Analytics implementation
- Implement and guide necessary fixes
- Integrate analytics with Google AdWords and other online marketing channels
- Configure goals, event tracking and Ecommerce reporting
- Configure advanced segments and custom reports
- Train you on using Google Analytics
In short, we enable you to gain actionable intelligence from Google Analytics that helps you improve your business.
