What if you could inject usability test results directly into your design process - and do it quickly and easily?

Web and interface designers are in a unique and powerful position to serve as user advocates. By incorporating usability and conversion principles into design from the beginning of the process, designers can help ensure the user-friendliness and effectiveness of the end product.

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Yesterday a very exciting package arrived here at the Closed Loop Marketing office. It was my prize for winning the People’s Choice Rubber Chicken Award in the 2007 “Columbo” Humorous Blog Post contest!

Although technically not made of rubber, “Chuck” (as we’ve all come to call him) quickly won our hearts. As you can see in the photos below, he had quite a busy first day:

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The Santa Clara Convention Center will be hopping with search marketing specialists February 26th through the 28th for Search Marketing Expo 2008. Among the search marketing experts will be Closed Loop Marketing’s Lance Loveday, Sandra Niehaus, and Amy Konefal. Each speaking on different topics, they will address common search challenges and how to overcome them.

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I’m pleased as punch to announce that one of my 2007 blog posts - Google Interiors: the Day My House Became Searchable - has been awarded the highly prized 2007 “Columbo” Humorous Blog Post Award (otherwise known as the Rubber Chicken Award). Google Interiors was the People’s Choice, and Matt McGee’s Top 21 Signs You Need a Break from SEO was the Judge’s Choice.

Congrats, Matt, and thanks a ton for a fun contest, Mike!

Now to get back to my happy chicken dance…