With all the emphasis lately on how to market in a down economy, I’ve decided to go against the grain and dole out some advice for those organizations wanting to make less money (this is the “Just Behave” column, after all, and it sure seems like we could benefit from some decidedly contrarian thinking). Seriously, everyone is so focused on helping the weak “profit-seeking” companies weather this financial storm that the needs of all the strong companies needing to waste money have been overlooked. Well, not on my watch. So for those companies looking for ways to keep those pesky customers at bay, here are my top recommendations for how to utilize SEM to achieve your unique objectives.

(See the full article on Search Engine Land: http://searchengineland.com/how-to-lose-money-alienate-your-customers-16536)

 

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