August 31, 2009
E-Commerce Catalog Optimization
Could your e-commerce technology platform be costing you money? How can you make your e-commerce catalogs more effective?
Tim Ash, author of the book Landing Page Optimization continues his webcast series of the same name with an interview of Lance Loveday, CEO of Closed Loop Marketing. Lance discusses some of the challenges e-commerce site managers and business owners face, and focuses in particular on ways to improve product detail pages and the checkout process.
Listen to the complete interview here:
E-Commerce Catalog Optimization with Lance Loveday >
Last week while at SES San Jose, I took a break from being a panel jockey and meeting meister to talk about Google AdWords campaigns with Dr. Ralph Wilson of 
