Many of our clients have a need to track their web site visitors across domains and sub-domains.

However, Google Analytics does not automatically track a single visitor across different domains or sub-domains using the default set of tracking code, so some customization of the default code has to take place.

All of my past research suggested this should be easy, and like anything it is, if you have all of the information you need.

After many, many, many, many tests, I have come up with the following guidelines.

(Please note this is for the ga.js tracking code, not the older urchin.js code.)

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George sat in a white lab room, next to an MRI machine that was vibrating softly to a U2 song. No, that was his iPhone. George twitched and slapped at his pocket to silence it. The blonde woman in the dark blue suit turned and frowned at him. “Did you bring your paperwork?” she asked. “Um, yeah, hang on.” George pulled a wad of papers out of his back jeans pocket. The woman frowned even more deeply as she took and unfolded the wad onto her clipboard in small, precise motions. “Well,” she said, “I see you’ve signed everything properly, at least.”

… (Read the full article on Search Engine Land > )

This article continues a series of guidelines to help you with website image selection. In Part 1, I covered some general principles to consider, including the image’s mood, uniqueness, content quality, and contextual cropping. In this article I’ll discuss ways to use images to support and reinforce a business brand.

Guideline #1: First, have a clear understanding of your brand

Before we look at how images can support your brand, let’s back up one step and look at your brand itself. How clearly can you describe your brand? Do you know what qualities you wish it to convey? If you were to summarize your brand with only four descriptive words, what would they be? And, even more importantly, would your target audience agree with your assessment?

…  (See the full article and examples on Web Marketing Today > )