4 Steps to Setting Better Conversion Optimization Goals

Ever failed to stick to a New Year’s resolution, and then blame yourself for poor willpower? Well, it may not be your will that’s to blame—it may simply be the way you phrased your resolution. And the same could be said about the goals you have for your website.

As we enter a new year, if one of your intentions for 2010 is to improve your website’s conversion performance, then here are some suggestions to help you set realistic and rewarding conversion goals.

1. Treat opportunities like problems

What the heck do I mean by this? Aren’t we supposed to look at it the other way around, seeing problems as opportunities for growth, learning, and all that good stuff?

The problem (if I dare say it) with website opportunities is that they don’t get the same fervent attention that problems do…

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