This podcast discussion includes conversion optimization experts Brian Eisenberg, Lance Loveday, Anne Holland, and Chris Goward. Some of the topics discussed:

  • Where should someone new to testing begin?
  • Does method matter?
  • Is suboptimization a risk?
  • Can we trust the statistics behind tools?
  • What test result has been the most surprising?

To hear the complete podcast, please visit : http://www.webanalysts.info/webanalytics/roundtable-podcast-on-testing/

 

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