It was a real treat for me to meet Lance Loveday at Shop.org Annual last fall. He’s been a favorite columnist of mine for some time, and getting to know him since then has been a pleasure. Closed-Loop-Marketing specializes in conversion optimization services, and Lance’s team is on the leading edge of fine tuning the shopping experience.

Lance shares our “No Bull” approach to marketing his services and I’m glad to share this Q & A with our readers.

George: How do you know when your site isn’t converting as well as it could?

… (for the complete interview, please visit http://www.rimmkaufman.com/rkgblog/2010/03/10/interview-with-lance-loveday/)

 

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