The Human Face: How to Choose Effective Website Photos and Images, Part 3

Using faces in photos on your website presents some unique challenges. I’ll group these challenges into two major groups for this article: “Faces draw attention” and “Faces don’t mean the same thing to everyone.”
Major Challenge #1: Faces Draw Attention

People look at faces. That’s just how we’re built, as humans. We look at eyes and mouths in particular to help us identify the person, their mood, and their intent towards us.

This can pose a problem for websites if faces are not used carefully. A face — or faces — in a prominent location on your web page can easily distract attention away from your product, message, or call to action. In other words, faces can become a true detriment to your website. For example, take a look at the Shutterfly home page…

Using faces in photos on your website presents some unique challenges. I’ll group these challenges into two major groups for this article: “Faces draw attention” and “Faces don’t mean the same thing to everyone.”

…Read the full article, with image examples, on WilsonWeb.com >