We all want to find a change that will turn a lackluster landing page into a monster. Will it require a bigger button? Or perhaps a different image?

Find out how to pick the right tests to improve your landing pages from an expert with years of experience. See why the most obvious test is not always the best to try.

“People are looking for easy answers, and the answers, unfortunately, are not easy,” says Lance Loveday, CEO, Closed Loop Marketing.

Loveday’s team has utilized a data-driven approach to landing page tests for as long as modern A/B testing software has been available. Below, we outline the steps he suggests for planning tests that can improve a page’s performance.

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