It was a real treat for me to meet Lance Loveday at Shop.org Annual last fall. He’s been a favorite columnist of mine for some time, and getting to know him since then has been a pleasure. Closed-Loop-Marketing specializes in conversion optimization services, and Lance’s team is on the leading edge of fine tuning the shopping experience.

Lance shares our “No Bull” approach to marketing his services and I’m glad to share this Q & A with our readers.

George: How do you know when your site isn’t converting as well as it could?

… (for the complete interview, please visit http://www.rimmkaufman.com/rkgblog/2010/03/10/interview-with-lance-loveday/)

This podcast discussion includes conversion optimization experts Brian Eisenberg, Lance Loveday, Anne Holland, and Chris Goward. Some of the topics discussed:

• Where should someone new to testing begin?
• Does method matter?
• Is suboptimization a risk?
• Can we trust the statistics behind tools?
• What test result has been the most surprising?

To hear the complete podcast, please visit : http://www.webanalysts.info/webanalytics/roundtable-podcast-on-testing/

My next guest’s tweet from yesterday evening says it all:

We just doubled conversion for a longtime client, for whom we’d previously tripled conversion. Thrilled.

And that’s why he’s next in the line up of Conversations on Conversion. If you don’t yet know Lance Loveday, CEO of Closed Loop Marketing, take a run over to Amazon and pick up a copy of his book, “Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads”. Lance’s twitter bio says he’s: a “CEO - Closed Loop Marketing, Author - Web Design for ROI, speaker, cyclist, husband, father, online advertising freak, usability geek. Not in that order.” I’ll add to that list and tell you he’s a super nice guy, a good conversationalist and a conversion optimization enthusiast to boot. Listen in as Lance and I talk conversions!

Listen to the complete interview here: Conversion Conversations, Episode 2

Could your e-commerce technology platform be costing you money? How can you make your e-commerce catalogs more effective?

Tim Ash, author of the book Landing Page Optimization continues his webcast series of the same name with an interview of Lance Loveday, CEO of Closed Loop Marketing. Lance discusses some of the challenges e-commerce site managers and business owners face, and focuses in particular on ways to improve product detail pages and the checkout process.

Listen to the complete interview here:
E-Commerce Catalog Optimization with Lance Loveday >

Last week while at SES San Jose, I took a break from being a panel jockey and meeting meister to talk about Google AdWords campaigns with Dr. Ralph Wilson of Web Marketing Today. This interview covers what I consider to be the Top 10 steps anyone using Google AdWords should take to dramatically improve their results.

Check out the two-part video interview here:
www.wilsonweb.com/paid-search/loveday-dominate-adwords.htm.

Enjoy, and let me know your thoughts and comments.