August 18, 2010
Conversion Zen: Transforming Errors into Opportunities
Who’s responsible for your site’s error messages? Who decides what they say, when they appear, and how they look? It’s a key question—because if you haven’t paid attention to how your site treats visitors when things go wrong, their experience is much more likely to be negative—and talked about.
This article is second in a series I began in July. In that first article, I examined some ways to not only improve the effectiveness of error messages, but even go a step further and optimize them for conversion. Here, I’ll take a look at why so many sites have terrible error experiences, and who should be in charge of fixing it.
(Read the full article here, on Search Engine Land > )









