Friday night, the 19th of October, marked the debut party for our new authors’ book, Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads. Surrounded by family, friends and colleagues, Lance and Sandra presented all of us with a copy of the book. We celebrated with a decadent meal, delicious wine and titillating conversation. At last! I finally have my very own copy of the highly anticipated new book.

The evening started with champagne and savory appetizers (bacon-wrapped dates, anyone? Really, they’re awesome). We then made our way to Carpe Vino’s “Cave” where we were treated to a fabulous meal including a double magnum of 1982 Chateau Pontet-Canet Bordeaux (which Sandra loved).

The authors then presented each of the guests with a copy of the book amidst other gift exchanges (including the shirt we hope Lance will wear at the Voices That Matter conference this week.)

Once we were able to stop thumbing through our books, we continued with our conversations and dessert.

A good time was had by all. What a wonderful way to introduce the exciting release of their new book.

Thank you, Lance and Sandra – and congratulations!

From the Team at CLM

View related topics: lance loveday, sandra niehaus, voices that matter, web design for ROI

If you aren’t already anticipating the Voices That Matter conference taking place in San Francisco next week, you will be once you see the lineup of speakers.

Among the 25 presenters are Closed Loop Marketing’s Lance Loveday and Sandra Niehaus as well as other Web leaders like Steve Krug and Kelly Goto.

Sandra’s Wednesday morning session, Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads (which is also the title of Lance and Sandra’s new book), will use case studies to focus on the most important concepts and elements for creating effective landing pages, home pages, detail pages, and the checkout process. Attendees of this session will learn how to prioritize web design efforts by aligning them with business goals and walk away with practical design guidelines for improving ROI.

Lance’s Wednesday afternoon session, You Can Have It All: Designing to Please Users and Search Engines Alike, will demonstrate why showing up in search results (through search engine optimization) is important. In addition, he’ll also go under the hood of sites that have achieved beauty and usability while attaining top rankings in the major search engines. Attendees of this session will leave with practical tips on how to structure, design, and code sites in ways that please both users and search engines.

This conference also marks the debut of Lance and Sandra’s highly anticipated book: Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads, which will be available for purchase at the conference venue (the Grand Hyatt San Francisco) or through the official book site.

For more information about Voices That Matter, check out Lance’s initial announcement in July or visit the official conference website.

Success! After nearly 10 months of effort, Lance and I sent the final-final InDesign files for our new book, Web Design for ROI, off to the publisher on September 17. If all goes as planned, it will be on realspace bookstore shelves by mid-October!

We’re very excited by this, of course. Once we’ve recovered a bit of equilibrium, we’ll post more about the grand adventure. For now, you can read a bit more about the book and pre-order it via our book companion site, www.WD4ROI.com. See you there!