While at SXSW in March, I ran into Shannon McKarney from Jaded Pixel, the company behind the popular Shopify hosted e-commerce platform. Shannon asked if she could interview me for the Jaded Pixel blog and I agreed. I’m cross-posting the interview below. The original is here.

What inspired you to write the book?
We were struck by how many of the sites we worked with suffered from the same design and usability problems. But that was really a symptom of the way people think about and manage their sites. So in addition to providing some concrete design guidelines, we wanted to try to change the way people think about web design. Personally, I wanted more people to see the money they’re leaving on the table by not designing their sites well.

How the Book Was Born
I had just finished a presentation on Designing for Conversion at Web Design World in Seattle in July 2006 and was answering some audience questions in front of the stage afterward when a kind but serious-looking gentleman handed me his card and said “I really enjoyed your presentation. How’d you like to write a book about it?” A quick glance at his card identified him as Michael Nolan, Sr. Acquisitions Editor at Peachpit Press/New Riders. After a stunned silence while my mind fixated on the long-held perception that ‘I don’t write so good’, I smiled crookedly at him and said with all the gravitas and certainty I could muster “Ummmmm… Sure?”

(Read the full article…)

While at the SXSW Interactive Festival last month, Lance and I were interviewed about our book, Web Design for ROI. The interview has been posted to YouTube, but in case you’d like to save yourself a few clicks here it is, in two parts. Our interviewer is fellow New Riders author Charles Wyke-Smith.

Part 1:

(Read the full article…)

Some quick stats from the SXSW Interactive Festival, to give you some idea what it was like:

• Verbal NDA’s given, between Lance and myself: 6
• Movie stars seen: at least 5 that we know of
• Tradeshow schwag items gathered, each: about 500,000
• Tradeshow schwag items that were actually cool: 3
• Best - but least effective - tradeshow schwag item: magnetic buzzing balls handed out by a company whose name I can’t remember
• Internet-related company founders, coders, financers, and top executives seen: hundreds
• Best sessions: Tony Hsieh, CEO of Zappos.com, talking openly about how the company reached the success it has; Jared Spool, illustrating with magic tricks the importance of illusion and magic in meeting users’ needs; Guy Kawasaki, moderating a panel discussion on social media.
• Lance’s top memories: meeting Guy Kawasaki; dinner at Vespaio; screening “Forgetting Sarah Marshall”.
• My top memories: Seeing Helen Hunt speak; watching the Zappos.com team appear out of nowhere to hand out hundreds of rain ponchos when the weather turned bad
• Minutes of boredom: 0

(Read the full article…)

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Last week my co-author Lance and I attended the Voices That Matter - Web Design conference, a new conference created by Pearson Education (parent company of Peachpit and New Riders Press). As new authors speaking at a brand-new conference, we were doubly unsure what to expect. So what did we find?

A GREAT time, that’s what.

High Points:

1) The cool authors. There were many opportunities to meet and talk with fellow authors, from the first evening’s author get-together, to hallway conversations and presentations, to evening events like the Adobe-sponsored dinner. We met Steve Krug, Kelly Goto, June Cohen, Robert Hoekman, Eric Meyer, Dan Brown, Steve Mulder, Nathan Shedroff, PPK, Charles Wyke-Smith and so many others who’ve influenced us over the years - great fun.

2) I had dinner with Steve Krug! Through a fluke of timing, I ended up going out with a group that included Peachpit Publisher Nancy Ruenzel, Peachpit Senior Acquisitions Editor Michael Nolan, Hannah, a Peachpit Senior Editor, Steve Krug (one of my all-time heroes), and myself. Talk about an unexpected boon! These folks are seriously smart and interesting, so the dinner flew by. Being who I am, I couldn’t resist pitching a new book idea to Michael and Nancy (more on that later, maybe).

3) The great attendees. A great mix of Web design and development professionals, from enterprise-level companies to small companies. I especially remember Jack, who’s working on helping kids with AIDS in Africa (see his site at AfricaJack.org - and please donate if you can). Interesting questions and conversations throughout the event.

4) Our book, on sale for the first time! Yes, this was the first time Lance and I saw our book officially for sale in a physical location. And we even had a few people buy it right there and bring it over to us for autographs, even though it was selling for cheaper on Amazon. Totally cool.

Congrats to the Pearson team for putting together a great conference!

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Friday night, the 19th of October, marked the debut party for our new authors’ book, Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads. Surrounded by family, friends and colleagues, Lance and Sandra presented all of us with a copy of the book. We celebrated with a decadent meal, delicious wine and titillating conversation. At last! I finally have my very own copy of the highly anticipated new book.

The evening started with champagne and savory appetizers (bacon-wrapped dates, anyone? Really, they’re awesome). We then made our way to Carpe Vino’s “Cave” where we were treated to a fabulous meal including a double magnum of 1982 Chateau Pontet-Canet Bordeaux (which Sandra loved).

The authors then presented each of the guests with a copy of the book amidst other gift exchanges (including the shirt we hope Lance will wear at the Voices That Matter conference this week.)

Once we were able to stop thumbing through our books, we continued with our conversations and dessert.

A good time was had by all. What a wonderful way to introduce the exciting release of their new book.

Thank you, Lance and Sandra – and congratulations!

From the Team at CLM

View related topics: lance-loveday, sandra-niehaus, voices-that-matter, web-design-for-ROI