There you are, a solid 9 months into a relationship with your SEM agency. You’re paying them 15% of what you’re spending with the search engines. Yes, they’re paying for themselves through their gains, but lately, you’re starting to question what they’re doing. There was the initial bump, and then a few months ago, a junior account representative was assigned and the hockey stick ROAS chart you thought you’d be seeing is starting to look more like a hockey rink – flat and cold. In the back of your mind a few questions are racing around… Did I just get placed onto the autopilot list? Do these guys know what they’re talking about? Am I being taken for a ride? Did I just find the end of the Internet?


Well from our experience, you’re not alone. And unfortunately, as this field has grown in popularity, the number of bad practitioners has grown exponentially. And, since the word we’ve chosen is “bad”, let’s dive a little deeper, since there’s some ambiguity.


What does bad look like?


(Read the full article…)

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