When we help organizations optimize their websites for organic search, one of the first things we do is look for “low-hanging fruit”. Is there a technology or architectural decision that’s inhibiting the search engines’ access to content? Are the website’s page titles adequately descriptive and do they include targeted keywords? Quite simply, we start with the basics.

The same approach is often the case with link building. For all the recent hype and arguments regarding the various methods for acquiring links (which I will gladly stay out of), we typically find opportunities for acquiring new inbound links or optimizing existing links staring us in the face. A favorite source of these “low hanging links” comes from partner sites. I’m not talking about traffic partners. I’m talking about strategic partners, distribution partners, business service providers, etc.|
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