Closed Loop Marketing Partners with Widemile Inc. on New Multivariate Testing Solution

I’m very pleased to announce Closed Loop Marketing’s partnership with Widemile, Inc. Closed Loop Marketing is one of thirteen leading agencies invited to use the beta-release of Widemile’s new multivariate optimization platform.

Designed and developed with partners in mind, Widemile’s new optimization solution will allow Closed Loop Marketing to offer our clients a robust, enterprise-level multivariate testing platform that integrates smoothly with our Paid Search, Conversion Optimization, and SEO services.

As long-time advocates of site testing and optimization, we’ve helped a wide variety of clients improve the effectiveness of their landing pages, sales funnels, and other key site areas. When we combine testing with SEM campaign optimization, the result is a dramatic, end-to-end improvement in quality traffic, conversions, and ROI for our clients.

About Widemile

Based in Seattle, Washington, Widemile is a leading provider of site testing and optimization technologies. Widemile’s third-generation software-as-a-service (SaaS) multivariate optimization system is based on open standards, includes proprietary testing and analytic techniques, and is designed to exceed mission-critical enterprise standards for security, stability, scalability and performance.

And I can also say, having worked with them in the past, that the Widemile team is a group of super-smart, high-quality people. We at CLM are excited to participate in this beta-release, and look forward to a long and rewarding partnership with Widemile.

More information:

• See Widemile’s press release
• Coverage on ClickZ