SMX West - Search Marketing, But Hot

Now that we’ve had a chance to catch our collective breath at CLM, here’s a quick look back at SMX West, the hot new search marketing conference and expo co-chaired by Danny Sullivan and Chris Sherman.

SMX West was held Feb. 26-28, and despite the early calendar date was heavily and enthusiastically attended. News had evidently spread about the success of the inaugural SMX conference, SMX Advanced, which was held in Seattle last summer (and is scheduled for June 3-4, 2008).

Day 1: Danny kicked off the event with a rousing and inspiring keynote address on the future of search titled “Web 3.0, 4.0 and Beyond”, followed by breakout sessions. The sessions are generally a combination of short presentations (5 - 15 minutes each presenter) followed by a question & answer / panel discussion period. In the afternoon, our very own Amy Konefal presented on the topic of Avoiding PPC Pitfalls on a panel with Addie Connor from Course Advisor, Inc. and David Szetela from Clix Marketing, moderated by Matt Van Wagner.

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