SERVICES

Conversion Optimization

Conversion Optimization—The Smart Money Investment

Driving traffic to a site is one thing—transforming that traffic into high-quality leads and customers is another. Some agencies consider their work done at the click-through. We keep going, making sure the bottom of the sales funnel gets at least as much attention as the top, and that all the pieces add up to a highly profitable Web presence.

B2C Results

How we did it

B2B Results

How we did it

We Provide:

Site Effectiveness Reviews to identify, prioritize, and plan high- ROI improvements
Site Redesign Reviews to take your redesign project to the next level
Usability Testing and Eyetracking Studies to gather solid intelligence on what works for your audience
A/B and Multivariate testing to quickly iterate on multiple options
Landing Page Design to maximize conversion and Quality Scores

Our Clients See:

More Sales and Leads

We identify, design, and test improvements that increase conversion rates on landing pages, shopping carts, registration processes, home pages, and many other online assets.

Lower Costs

Our clients see their per-lead and per-acquisition costs decrease markedly as conversion optimization makes their sites more efficient, effective, and focused on business goals.

Higher ROI

We help clients tie conversions to their business goals via their CRM systems or custom dashboards, so they can track project return and apply further refinements. Our prioritized, business-oriented approach creates successful, high-ROI initiatives.

Fast Project Payback

Our conversion optimization projects pay for themselves quickly, usually within the first month. The benefits, of course, continue to accrue far beyond the project’s payback date.

Improved Lifetime Customer Value

Our clients see repeat business increase and long-term customer relationships enhanced because we help them attract and retain their desired audience with a better user experience.

Thinking Redesign? Take It to the Next Level

A site redesign is an ideal time to have us review a current site and provide expert, unbiased guidance for the road ahead.

Get answers to tough, complex questions, such as:

Should the entire site be redesigned, or only key areas?
What already works well, and should be kept?
What doesn't work, and should be changed or removed?
Does the site properly serve the target audiences?
Does the site drive and support business goals?

Get everyone on board

We provide concrete, strategic recommendations that clients and their design team or agency can readily understand and use. Agencies love the clarity and direction, and our clients love the accountability our guidelines provide.

Save time and money

Our efficient process helps define project scope, goals, and prioritization ahead of time. Narrowing the range of options to those most likely to drive high returns saves time and reduces costs during the research, discovery, and production phases.

Start from a higher place

We help clients take their redesigns to the next level by building in professional conversion practices from the start.

Ready to Optimize Your Site?

PRAISE FROM OUR CLIENTS

"Closed Loop Marketing has been a tremendous marketing partner for Brocade. Their review of the Brocade website and eCommerce user experience led us to realize great improvements to our paid search ROI. CLM will be leading us through the next iteration of our shopping experience."

– Lisa Harmon Brocade Corporation