Founder, President & CEO

As founder and CEO of Closed Loop Marketing (CLM), Lance's primary goal is helping organizations rethink and revitalize their approach to online marketing. CLM provides results-focused consulting on the entire 'closed loop' of an effective online marketing campaign, from initial strategy development to execution to ROI analysis, and has earned high praise from Hewlett-Packard, Lockheed Martin, Brocade, and many others for engineering results for them.

Lance has never been one to take the typical path. In a search of the perfect career, he explored the fields of law, economics, politics and endurance sports before diving into the Internet space. Over the next half-decade, he held Internet marketing positions of increasing responsibility and risk, eventually joining a dotcom company. When said dotcom did the predictable thing and crashed, Lance then decided enough was enough—it was time to do the online marketing thing right. So he founded his own company.

With a knack (and a passion) for making the business of online marketing exciting and engaging for novice and expert alike, Lance is co-author of the book Web Design for ROI from New Riders Press and a frequent speaker at industry and business conferences across the U.S.

Lance, his wife Courtney, and their three children reside in northern California. And while he considers himself a cyclist, and shares a first name with Lance Armstrong, he has only been mistaken for the cycling champion once. But it wasn't on a bike.

Co-author of Web Design for ROI

Lance brings his strategic business thinking, humor, and years of online marketing experience to the book Web Design for ROI, which he co-authored with Sandra Niehaus.

To learn more about the book, visit the Web Design for ROI website.