Services
At Closed Loop Marketing, we employ a suite of services to create actionable, real-world solutions that increase the visibility and effectiveness of organizations on the web. Individual services include:
- Paid Search (PPC)
- Search Engine Optimization (SEO)
- Conversion Optimization
- Speaking and Training
- Strategy and Consulting
In our experience, no portion of an online marketing program exists in isolation. Each part has an effect—positive or negative—on the others.
For example:
SEO affects
paid search
Having a site show up in both natural and paid search results enhances an organization's perceived credibility, increasing the likelihood of click-throughs on both paid and natural results.
conversion optimization
The quantity and quality of site traffic is strongly affected by the amount of visibility a site receives, where and for what keywords it is visible, and the messaging associated with each appearance.
Paid Search affects
conversion optimization
The data gathered from a well-constructed Paid Search campaign yields actionable intelligence on what motivates a site's audience, helping to guide site design efforts.
Conversion Optimization affects
SEO
A site with a positive, useful visitor experience is far more likely to generate visitor goodwill and interest, naturally increasing its distribution and visibility.
paid search
In addition to increasing the conversion rate, well-designed landing pages can decrease an organization's costs on the Google AdWords platform.
Strategy affects
everything
Targeting the right audience, selecting the right tactics, and ensuring consistent, effective messaging and visitor experience requires a carefully planned strategy to guide each effort.
We approach online marketing holistically, aligning our recommendations and actions with your business goals in order to contribute the greatest value to your organization.
Quite simply, our "closed loop" approach combined with our team's expertise drives better online business results for you more website traffic, better website conversion, higher sales, more leads, less cost and greater ROI.
Contact us to find out more about how we can assist you, or learn more about our individual services:
- Paid Search (PPC)
- Search Engine Optimization (SEO)
- Conversion Optimization
- Speaking and Training
- Strategy and Consulting
Contact us to find out more about how we can assist you.
PRAISE FROM OUR CLIENTS
"I have used Closed Loop Marketing for search marketing, online advertising, web design, usability reviews, customer surveys, ROI analysis, online focus groups and more. I would recommend Closed Loop Marketing to any organization looking to take their online marketing efforts to the next level."
– Jeff Hackett SVP, Online Sales Wachovia
Paid Search

