We’ll Help You Get the Most out of the SEM Channel and Play the Search Game Smarter.
Doing search marketing the right way requires strategy, planning, and ongoing attention to a thousand little details. We build and manage campaigns to business goals and ROI, combining up-to-the-minute knowledge with techniques and strategies we’ve proven with 10+ years of experience.
Samples of Work We've Done
+ $4M Revenue
A detailed audit and restructure of Fortune 50 B2C Technology company's PPC campaign produced $4 million in revenue gains the first year without increasing media spend.
1500% ROI, 1st Year
A complete rebuild and ongoing management of a B2C company's PPC campaign returned a 1500% ROI in the first year.
What We're Working on Now
- We recently took over the paid search management for a large B2B enterprise software company. Since taking over, quarter over quarter paid search leads have increased 337% while the cost per lead has dropped by 71%. We are beginning phase two of the project this quarter including an extensive landing page optimization project.
- To further strengthen a B2C client's Google presence going into the holiday season, we recently implemented a number of advanced ad features. As a result, the client now occupies 3 key pieces of above-the-fold Search Engine real estate for many of their most strategic search terms - a top-of-page paid search listing accompanied by a Product Extension, a Google Product Listing, as well as the #1 organic listing. This sets the stage for record-setting holiday traffic and sales.
Our Approach
Our search marketing engagements usually combine a campaign build (or rebuild) with month-to-month ongoing management. Most of our SEM clients stay with us over multiple years, but that's by their choice, not because of a long-term contract. Adding our landing page optimization services is often a natural next step to further improve ROI.
Projects typically include the following services:
Initial Setup or Restructure:
- Quick win fix recommendations
- Campaign strategy
- Campaign setup or redesign
- Conversion tracking
- Ad creative development
- Budget and bidding strategy
- Launched campaigns
Ongoing Management:
- Daily campaign management
- Weekly updates by email and phone
- Monthly reporting dashboard
