We Provide UX Strategy, Research, Testing, and Design Expertise to Help You Improve Your Website Effectiveness and Profitability.
Imagine having a team of seasoned UX experts at your beck and call. Imagine turning them loose on your online customer experience and having them report back with meaningful, actionable recommendations to improve your bottom line. Then imagine having them being accountable for implementing their recommendations. That’s what our User Experience Optimization engagements are all about.
Samples of Work We've Done
+ $20M in Revenue
Our UXO projects for a major online payments company have yielded an incremental $20M in revenue for the client so far.
+ 55% Average Lift
As part of an ongoing UXO engagement, we've run multiple MVT tests on a major insurance company’s site, with 55% average improvement in conversion rates.
What We're Working on Now
- We're conducting a deep review of a specialized ecommerce process for a major multichannel retailer. So far we've completed initial on-site ethnographic research at one of the retailer’s brick-and-mortar locations, where we observed customer interactions in person. Now, we’re in the midst of heuristic, analytics, and competitive reviews.
- We recently delivered a site navigation redesign for an enterprise client. Leading into the UX design phase we conducted a broad range of analysis, reviews, usability testing and other user research over a number of months. The new navigation scheme is now heading into live site tests.
- We're helping a financial services client figure out how to improve their customer onboarding process. We spent about a week on an initial review and usability study of the system, and just provided some quick hit improvement recommendations.
Our Approach
User experience optimization projects are typically 3-month or longer consulting engagements. We bring to bear a range of services tailored to fit the project goals, and we limit the number of concurrent UXO clients to ensure you have our complete attention.
Every UXO project is different, but typically we provide:
- Expert consulting
- Optimization program strategy development
- Roadmap development
- Analytics analysis
- Outcome modeling
- Test plan development
- UX design
- Usability testing
- User research
